The Challenge:
We have land bank. Three feasibilities & a Master Plan.
One prices the land, one tests the approval, one draws the masterplan. None of them prices the decision.
- Feasibility is modelled on historical transactions and desktop planning data. Design variables, ground reality and customer profiling never enter the model.
- Site potential and market absorption are two different numbers. Who owns it?
The Approach
A coordinated development strategy and real estate master plan connecting market demand, planning potential, product mix, infrastructure and phasing.
MARKET → MASTERPLAN → PHASING → CAPITAL → DELIVERY
- Which use and product mix will this market support? Who does customer profiling?
- What density, layout and development scale deliver the strongest commercial outcome?
- Would refurbishment or repositioning outperform redevelopment?
- How much capital is needed, when is it needed, and how should development be phased?
- What sales prices, rental income or occupancy levels make each option viable?
- How far should we take the asset before approaching investors, developers or operators?
Planning decides viability.
Design decides absorption.